Saturday, September 29, 2012

Just a few quick reflections/speculations on all the recent news..


A day, late in September 2012;
First we think it is fully outstanding the Peter Forsberg believe in Floorball to the point where he makes significant investments in the sport. It is also clear that even if he initially invests towards the Swedish and Danish market - he talk with passion and indeed stress the global potential. We here hear this as the "American potential" - with some one Million licensed Ice Hockey players in North America. And we do know that Floorball has a history of doing exceptionally good in countries where Ice Hockey is strong. In Sweden for instance you have roughly twice the amount of licensed Floorball players as you have licensed Ice Hockey players. Hepp baby.

Then do anyone seriously think that Exel will offer a line of sticks without one "Peter Foppa Forsberg stick"? We do not.
Then we think that a tweet from this morning in Sweden "wonder why everyone is tweeting Innebandy today" is a signification on the importance of Forsberg's engagement. And yes he does confirm in several interviews that he plays Floorball every week and that he loves the sport.

There is one more thing that Mr. Forsberg touch base on as he discuss elite Floorball and Hockey. He say that a Hockey player often weigh in at 90 Kilograms where as a Floorball player weigh 75-80 kilograms. This direct touch base with our own recent post if the society in 2030 will turn us all to shot put, due to the prognosis rate of obesity. http://www.floorballcentral.org/2012/09/will-obesity-trends-turn-us-all-to-shot.html

Of course the Salming Floorball brand has a strong Hockey connection. But we say that the other big brands can now not rest on this. We think we will see more Ice Hockey players active as Icons in Floorball. Perhaps not with investments as Forsberg do. But we do think that several of the big Floorball brands will follow suite and offer sticks with famous hockey players names on their sticks too. Or let us say this - we would find it odd if this would not happen. This must be the way to go if you want to convince America and one company has already understood this.
Most numbers support this if we see Sweden as a test-market for Floorball and have the same penetration in America - these numbers would indicate inbetween 2-5 Million Floorball players. Roughly, a market size no producer of sticks ought to ignore. The trick is to get things going in the school systems - and yes it will cost some efforts.

Today we also learned that the city of Belleville in Canada now have given their unanimous support for the World Floorball Championships for U19 ladies in 2016 to be played in Canada . To us here that is a great step on the way to secure the American Floorball future.

On our own series on news related to Cosom, the historic start of Floorball, well we still have very much more material to share. But over the weekend our readers are not as many as during the week so we will wait until tomorrow to post more material
- let us now rest a bit on the great news from Exel and Peter Forsberg as well as from Canada. I am sure we will have more news in just 2 weeks related to this...


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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!