Monday, September 17, 2012

A Meme - for Floorball?


As one look for the formal definition of a Meme. It is described as a form of cultural exchange that survives and continues to thrive and spread. The Punk rock in the 70ties is often described as a pre-digital meme, a new culture that spread the world in a short time. 
A Meme has also been described as a form of the genes like the ones we have in biology. They develop, they survive and the thrive and some genes take over the world.. A Meme is the same gene but for a culture.
And we would like to add that this is used for low budget and mass-viral marketing - and it is also an area that is studied by serious scientists.

As we instead ask our  10 year old son he say it is something that you find online as a picture or a video that goes viral and spread galore. And it is true that this his own new more modern description is also easy to find online.

We at Floorballcentral are 100% convinced that Floorball is a cultural sports expression. We also know that the sport and school activity has been "insanly" successful at many of its first "test-markets" (well before the Internet).
We are also clear that this will happen in America too.
The question at stake is more how much time this will take.

If the Floorball movement (this includes everyone involved - including the youngest players and fans - not only federations and leaders) would like to move from the current 54 member nations to the 100 that the Olympic short list seems to ask for..

Well, we here think a few things could be good to have or develop:
First we must know our own Memes and how they work for us, both at the larger cultural transfer level as well as in virtual stunts online like in video clips or pictures.
Second - we must not only know this - we must also work with this at a deliberate level - and not even that is good enough - we must become the world's sport experts on Memes. Why not?
Cool huh?

Let's us take this as an example - This is the most watched Floorball video ever with 720.000 some hits on Youtube http://youtu.be/Mk0MFeDAV9Q. The Floorball movement could either try to produce one even better - that would have a yet better chance to go viral.  Or we could just stick to our guns?

Anyway, what we ask for here is some direction to push the best we have even stronger as a low-budget marketing campaign to promote the best we have over all social networks and include as many Floorballers as possible to do this. We need a Floorball community promotion activity - maybe just "a go viral Floorball day" that we all celebrate and we pick one image or movie clip to promote? It would not cost a dime.

Hey, one more thing if you liked our own home made meme - that man with the dos xxx - well share it for heavens sake on all the social networks you have... 
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Thanks for the inspiration behind this post goes to my son, Eric Anderson, and the online service quickmeme.com (go there and make your own funny Memes - ehhh ...on Floorball only please.)

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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!