Monday, May 21, 2012

Trendz in Floorball search





As we head into the Summer Season we want to get back to this graph that shows search trends over time for Floorball (blue), Innebandy (red), Salibandy (yellow) or Unihockey (green) at Google.

First we just note that we still have the fragmented name problem here since we still need to display four names  -  for one sport. This to get the larger picture on how search for this sport looks like.

Other intersting stuff is that the overall search volume still seems to go down - we think this not to be reflecting real life since; we think we know that the sport grows good. We suspect the lower search volumes instead reflects that social activities online nowadays takes a much larger share of the activity on the Internet? But we do not know - as we only guess. As we double checked this with other sports they are mainly losing search traffic too. Hm can sports as an overall activity be losing its ground? But a search for like junk food - a.k.a. hamburger seems to hold steady, and searches for like sex, love or “social media” grows good. So should one then find a search item that grows and then try to connect sports to them?... - or this a trend just because so many kids are stuck in front of their computers? If so maybe we have a real health problem at our hands. We do not know.

One search term stand out in this graph as being a bit too seasonal,
Innebandy dies out too much during the summer months - as compared to Floorball. So maybe it is time for Sweden and Norway (that use Innebandy) to get some activities going during the summer too? Activities that would affect Internet interest and search on google for the sport during the summer too? huh? Or is it too much vacation in Sweden and Norway?

Further the word Unihockey (green in the graph) seems to be on a slope to its own death. Thanks Germany for calling the sport Floorball. And YES Floorball is slowly emerging as the second largest search term during the last months.

Why not kill all funky names and just call it Floorball - or as we have suggested earlier, use a new name that fully describes the activity we love. Speedball, Flashoc - the list of names that describe action (actionhoc) is almost long as this blog...
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!