Wednesday, May 30, 2012

Rice Pudding

Look to the right upper corner of the pack of Rice Pudding - Yes it is a Floorball stick.

This is Unihoc in Sweden that now starts a modern consumer marketing concept similar to how they do it in the USA. So if you collect a bunch of lids - you will get a free stick from Unihoc (and Risifrutti).
They say that there now are on millions of Risifrutti packages in Sweden with Floorball sticks on it and this offer is for now only available in Sweden. You also need 6700 points (lids) to be able to buy a Floorball stick here

If this is fully 100% an ethical way to promote sports? We do not care. Because this is for a good cause. We also like this because this is modern and an aggressive way to market Floorball.
The only little reflection we have is that healthy people that already eat good stuff - most likely already likes Floorball too.
To fight obesity - the collections of coupons ought to be on candy bars and soda cans instead. The only problem then is the collection of many - it would counter-interact with the good cause. The solution would probably be to only buy one candy bar and only one coupon would be the valid incentive to win a Floorball stick.
Irrespective of this we applause the idea by Risifrutti and Unihoc. Way to go you guys.
As we do this we can not stop thinking of pop and candy bars...and how it could relate to Floorball at a much larger scale...
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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!