Wednesday, March 21, 2012

Floorball Brands on Facebook? REPOST


Facebook? (this is a repost from a week ago - with an updated addition below)
How do the big producers do on the Superbowl of social networks?
eh. Todays date is March 15, 2012 and eh..

It is only Salming and X3M that have changed to the new timeline (the rest are in line to be forced over to it by Facebook). Wonder why?

This is how many likes they have as we type this up:
Unihoc 6.912
Oxdog 3.098
Zone 1.830
Salming Sports 1.438
(plus local Salming groups, but these relates also to the larger brand Salming as compared to Floorball sticks)
Fatpipe 910
X3M 507 (also local groups)
Exel 354
Jolly 196
Blast 49

N.B. This is not a complete list we just took a few names we wanted to know about. So feel free to add your own fav brand. The two remarkable things are that only one company (brands Salming and X3M) have changed over to the new timeline. The other remarkable thing is that Oxdog is doing this very very well. Remember they are a new actor on the scene and hungry.
As a competitor I would start to wonder myself if not some action at least would be appropriate? Or maybe Facebook is not the thing for a Floorball brand?

As a comparison the IFF blows almost all of them out of the water with 8.653 likes on Facebook.
Good work IFF!
We have excluded other large actors like media, tournaments and retailers. But this one page surely stands out https://www.facebook.com/floorball.group with 63.766 likes and this must be the benchmark we all must aim for.
Hmm should not the guys that tries to live on their sticks do a bit better as in the respect of building their international community? What is brand loyalty worth? Can you not build that on Facebook?

What do you think?
--
This post went crazy and almost instantly we had well above 100 readers.

IFF have however just released an interesting question on social media and the answer to their own Athlete's Commission. Here it goes:

Your willingness to participate to IFF activities on the web or on social media. Would you like to write 
an athlete blog (in English) to the IFF web pages, or some other activities in IFF Facebook or IFF 
Twitter? 
• Willing to participate in AC blog or some other activities as long as they are not too time consuming 
tasks and fits to their timetable. 
• Willing to participate in web interaction, maybe to write blog or something similar.

We like this initiative even if it sounds like a bit unspecified and blurry, both as an answer and question. We guess that this is good but also to be social is not something you just do, or is it? Some people are more social then others and some are also social with a drive in them that might stake out some direction, others more like to chit chat for the sake of being social in itself. Still we like the idea or the question. But it feels a bit on the defensive side to us.

How to be on the offensive instead;
What we do think that the IFF should do is the following: They should take the leadership. This means they should not just encourage others. They should set up ideas and recommendations on how to use social media - should floorballers use metrics like KLOUT or not, or other metrics available? Should not the IFF also keep track on things like Floorball tweets per hour (TPH) (also covering names like Innebandy, Salibandy, Unihockey etc - yes, the name problem hits us again).
Right now the Tweet per Hour for Floorball is about 10 per hour - but at peak (in reality when Singapore is up) we reach some + 30 Tweets per hour.. or one every other minute.  Thank You Singapore! You make the difference, we think here.
One place to buy metrics like this over time is available at twazzup.com. The next thing is to measure the sentiment. It means who is positive and negative to Floorball - something you may do here http://twittersentiment.appspot.com/search?query=floorball
As TPH and/or sentiment and/or more statistical analysis would be posted in the open - we are certain that this would further drive Athletes going social... We call this to act offensive to take ownership or act proactive. If not the IFF do this - it would not surprise us if someone else might?  But would that not be crazy?

So let us ask again, what do you think - are you social? And if so, is Floorball social too?



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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!