Tuesday, December 13, 2011

WHY DOLLARS?


Would perhaps USA be an interesting piece of development for the IFF and the global Floorball movement? At least for the future..

Let’s look at some facts.
Floorball has proven to become, not just another sport, but a major large team-sport in European countries that also have Ice-Hockey.
Finland and Sweden have together some 100.000 licenced Hockey players - but many more licenced Floorball players.
USA and Canada have about 10 times as many licenced Hockey-players or about 1 million together.
Hockey in the USA has moved from being a “northern” thing - to be rather well spread over the country.

Floorball also seems to attract field hockey players. In USA field hockey is strong, in particular with girls - as well as the sport of Lacrosse (un-known in Europe almost). Lacrosse also, at least marginal, resemble some of the main ideas in Floorball.

Both the whiffle ball as well as the very first plastic sticks came from the USA.

Now to the questions:
Where is there a multibillion dollar market for sport items to be found? Where are advertising costs (think super-bowl) as well as TV rights to broadcast high profile sporting events at a world class level? Who are the future “actors” that want a piece of that action - in the case Floorball becomes as big as any other sport in the USA (noting strange with this - as it just would follow an European pattern)?
In principle may all questions be boiled down to a few matters: Where is the market potential for Floorball? and Who is willing to take some risk as an investment in time, work and probably some dough - to win such a game?
and.. Would Floorball bring serious health benefits to a country like the USA?

How would it be done?
We have earlier suggested “scout-solutions" to this matter. But the most secure way to do this is probably not to do this bottom-up, but top-down.
It is obvious that the right political connections has paved the way for a serious local Floorball development in many countries. So perhaps we should stop whine about the large four federations and...
Maybe the truth is that this is a matter for the European Union and no one else. So who calls for Brussels?

Nope, we are not afraid of thinking large and loud at this blog. ;-)
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!