Sunday, December 4, 2011

Mr. Eriksson

It is clear that Mr Eriksson understands the true value of a "PRODUCT" and a "marketing strategy". I think so since I just read his main message ahead of WFC 2011. This is the best message ever from him.
And Yes I agree fully with this message.
He is also right to focus on TV.
BUT..
I miss a few things, there is nothing on social media in his speech/address and the impact of social media - wow it is not here yet.. and I think TV will become only a part of social media too.
He should also perhaps focus more on children and school if we want to build something for the future to last. I also miss more force or directions on International expansion  - where strong helps weak.
Are any club allowed to do Floorball without a youth group and promoting it in schools? Are not the four strong Floorball countries required to help other strong Hockey nations? I also think the stance towards all players including people with disabilities must be included in every speech if we truly mean that we want Floorball to be for all.

Here it is in its full flavor, welcome the future..
http://www.floorball.org/news.asp?tyyppi=&offset=0&kieli=826&id_tiedote=2192&alue=171
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!