Monday, December 12, 2011

Cars and Floorball?

Back in the days Detroit was rather quick to figure out that to be able to sell cars - well, people needed something to drive these cars on. So there is no doubt that the old car industry took several measures aimed at road constructions, bridges, and other matters that would make it more reasonable to drive cars. Some sources have also stated that the old car industry also took actions to limit things like public transportation in America...
If that was the case this negative route is not a road to learn from...
But the positive side was that they (together with the help of others) was a driving force for the creation of an INFRASTRUCTURE that made it easier to not just buy a car but to use it as well.
This is an important lesson that we must learn from as we try to build Floorball on new markets. There must be an infrastructure in place. What is infrastructure for Floorball? I think it is first and foremost Floorball in school, but also a creation of a new "platform for Floorball Clubs" too - to make it a piece of cake for them  - or to aid clubs to easy and swift be able to develop their own operations in the new brave digital world.
This is exactly what we have written about earlier - in this post:
http://www.floorballcentral.com/2011/10/brands-and-their-marketing-part-2.html
It boils down to basics - if brand manufacturers wants to sell sticks and other equipment on new markets - hrmm, they must than seriously take initiatives to build the infrastructure for Floorball.

I am extremely excited that the IFF just have started to use words like infrastructure as they speak about future Floorball development. This is one of the best news we have heard.
One more thing, we do think that the IFF is about to develop a phone app too. Good stuff. Only one thing - an app is the package - not the content. Of course the package is extremely important (McLuhan - Canada I think, said a long time ago that the media is the message). But we also would like to know what the content perhaps would be - it is kind of interesting... Even if this discussion seems to start with the "package".

MB
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!