Friday, December 9, 2011

The best development ever

Unihoc goes in and takes full responsibility to help the IFF with Floorball development.
This is the best thing they could have done - we love it.

Full article here
http://www.floorball.org/news.asp?id_tiedote=2334

We have however a few pieces of criticism:
A) This is a Floorball expert that gets appointed - that is good. But what we miss is someone that knows modern social media (internet) marketing, product placement, strategic product (floorball is a product) development - this must include strategic Branding and develop of the brand "Floorball" internationally.
B) This arrangement leaves all other manufacturers out in the cold - not good. I therefore suggest that someone else develops another part time- position that aims to focus more on the strategic aims as described above.
C) Some of the smaller manufacturers will be even more squeezed out - therefore I recommend them to join in a joint venture to create another "shared-function" where perhaps a group of these, work together in an alliance, to create yet another support function for the IFF. Yes Unihoc has an exclusive sponsor deal  with the IFF - but that does not mean that angry competitors may work together to create something that is much bigger together - and then in that larger marketplace - let the market decide on what product gets strong on the market - but as we talk infrastructure (think Floorball in school or at Clubs) then we all must work together.
NB, this last part includes other manufacturers to of rinks, shoes, clothes etc.. too

It works like this - to be able to sell cars - we must have our roads in place. So we must all build infrastructure (schools and clubs) as infrastructure is in place we will be able to sell cars too (read clothes, sticks, rinks, balls etc).
This is just basic stuff - and I am so happy that Unihoc now are taking a step in this direction - so what about all you others with money invested in Floorball - how do you plan to build infrastructure - outside of Sweden - helping the IFF?

MB
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!