Friday, December 9, 2011

Bang- The IFF just scored its most important goal ever


Here it is in black and white - or rather ka-bom on a webpage
http://www.floorball.org/news.asp?id_tiedote=2336

We say that this is the most important post and best news we ever have read from the IFF.
This is not like a one ball and a wanna be world... This sounds like real substance.
So now the full IFF have voted and they seem to want what is important to do - good! Lets hope this gets channelized into some some real substantiated action too.

We all know that Floorball is a fully superior sport, compared to many others. We know the product is great - now it is time to plan this well, develop the product "package" and see some real action too.
Floorballcentral fully supports this from the IFF and we wish we may help them as much as possible in this direction with a clear aim for development. The only odd thing is that marketing ends up on the last part of the scale in what they want to do - this is a bit odd since marketing is a vital component of development too.
Maybe marketing was presented in an odd way for these sessions? But to burn money on campaigns with no substance is not too clever...
But..
Just to have players in less developed countries to start to "walk their sticks" on buses, trams and bicycles is a great tool that is free of charge and perfect marketing for Floorball. Make the sticks visible in your community and many others will follow suite.  Perhaps a little pity action like this... but it is both aimed at development and marketing - it all goes hand in hand (or stick in hand)...

Time for a new era Boys and Girls - and all you others out there too - we hope - since Floorball is for everyone. And it is time for International Development! Lets develop - come on!

Thank You all hard working administrators - you are on track!

Just one more thing...
This is cut from the news as of above...
"Name: Floorball should have one brand image and one name"
This is what we have said since we started Floorballcentral - there is tonnes of post on this in our archive. Just search for it.
And the Floor name idea - idea is not something we like - we like Flash or Speed to be a word incorporated in the name since it convey the speed of Floorball and sends positive signals.

Flashhoc? Speedball? Lighthoc, Flashball? Be my guest to come up with more ideas - the word and world is free! And the IFF is a democratic function working in action - today scoring a main goal!
Hopefully a new logo would be as clean as Nikes or Addidas classical logos too... No more home made patchwork please.

MB
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!