Monday, November 14, 2011

The Advertising Agency & beyond

As you have a product, service, sport or almost whatever you want to promote... Many then often end up at the advertising agency. They can help you with ad's, slogans and ideas etc.
That is good. But sometimes their slogan is perhaps not as good as you want it to be. We are well aware about the current slogan or "pay-off" for the sport we like and will not dwell further on that..

But in the name of free thinking and ideas under the open source movement... as well as how it looks like in the USA, I have decided to from now on work with one new tag-line as we communicate on Floorball here.
It will say; Floorball - the world's largest support sport for Ice Hockey.

Why? Because I think this phrase might make Americans understand a bit what this is all about, second I do believe that Floorball is the world's largest support sport for Ice Hockey. I think that Floorball is way larger as Floor Hockey and then some say that Floor Hockey is not a sport either since they do not have the organization in place needed to call something a sport.
After that tag-line, that place Floorball in its right American context - the communication from Floorballcentral also must cover the sport itself as a large sport, as well as a school and after-school activity, etc.

Next thing you might get at the advertising agency is a slide presentation... and I just wonder how many slide presentations on Floorball there is out there? That is crazy. So many people do so much things in parallel.
Why not have one basic slide presentation on Sliderocket for Floorball that X numbers of authors collaborate on together? Then you just easily exchange a few of the slides to fit your specific needs (beside of the language).
So who is first to post a superb Floorball presentation on Sliderocket as an open source and full collaboration project with the coolest possible graphical solutions?
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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!