Sunday, October 9, 2011

Twitter and Floorball - part two

So how in the world may @UK_olympics2012 already be so successful on Twitter?
Honestly I do not have a clue. But let me just share what I have observed. First and foremost, is this the real and official twitter source for next summers Olympic games? I think so, but on Twitter it is not always easy to be 100% sure.
Are there robots and other software programs responsible for their actions and communications on Twitter? I am myself fully convinced about this and it would not surprise me if Twitter itself is involved too in some way.

Why is it interesting to study their behavior? Because they are on a fast track to very fast become one of the worlds largest actors on Twitter - if I am not fully wrong here.

Their first tweet came in early April, probably April 7th 2010. Today they have well above 8000 followers - but hey they also follow over 8000 other twitters! In time for the games next summer their account will probably be astronomical in numbers of reach, perhaps one of the worlds largest sport accounts if they do things right.
Amazing isn't it?
It seems like they started out in April with a high frequency of tweets that rather fast calms down until they one day spike like mad with over 320 some tweets. Over 320 tweets in one day means one message less than every fifth minute!
Over the summer this account then enter a fully silent mode, with no activity at all and it is not until now or during September that they became active again. Now they are constantly sending out exactly seven tweets per day.
That is the technique they use - all according to what some services online are able to detect.

Now you must also realize that there must be content too - and that must be the hard part. It is still months until the Summer Olympic games start, so how in the world are they able to fill their tweets with relevant content?

The main things, I think Tweeting Floorballers may learn from this, is three-folded; First there is ways to seriously grow the precence on Twitter if you have the right money, know how to do this and also have the right content. Second it seems like it is very important to follow other tweeters back. Third, perhaps seven tweets per day is the right amount for tweets and a limit You should not break (that goes in particular as a good advice for us ourselves).
Yes, UK_Olympics2012, do follow me. I do not think that is related to the content I produce or reproduce - but to the fact that they have bots scanning tweets that mention Olympic - and they automatic follow, either re-tweeters or posts on Olympic words.
It would be cool to have a similar Floorball function, huh? The Floorball community would grow rather fast with a system like that. Or is all my reasoning wrong - is @UK_olympics2012 good on Twitter only because most readers on Twitter are interested in them? What ever You think, I say it is a good thing to follow them.

Champions Cup and the TV broadcasts on Eurosport the last days made a significant impact on Twitter, for the sake of Floorball - something I am very pleased about.

Here is one more rule, very important, as you tweet about Floorball. Never exclude the word Floorball - if you sit in Sweden and want to tweet on Innebandy - either replace that with Floorball or add Floorball to your tweets.
Twitter is global - but the word Innebandy is not global - the same goes for Salibandy, Unihockey or Florbal etc. If you indeed want to make a difference for the global impact of Floorball - well you have to tweet the word Floorball too - do not sit in your own little sandbox and talk to yourself. Talk to the world and talk Floorball please. It is refreshing to see the increased amounts of tweets coming from Germany - as they recently changed the word Unihockey to Floorball.
Thank you Germany!

Hey, here is an image for all your homepages - put it up very visible and link it to Twitter. The service cooltext made this possible - it is not under copyright so feel free to use it to spread the message...

MB




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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!