Sunday, October 23, 2011

Stiga America, Wazz Up?

Floorballcentral loves Stiga.
Some of the best Table-tennis and Table-hockey equipment there is comes from Stiga.

Not long ago they also got involved with level entry Floorball sticks. I saw somewhere that Stiga claim that these sticks are made in Sweden - a somewhat unique feature, since the Swedish manufacturer we are aware about here, is Jolly.

Jolly makes decent to advanced sticks in Sweden but have never been that very successful on other markets (as far as we know - but to be honest we do not know) - well, the name probably explains half of that, my jolly good old fellow.
We now therefore suspect that Jolly actually produce the new Stiga Floorball sticks. But we may be seriously wrong in this speculation..

Not very long ago Stiga started to market their sticks on the US market too and if you search for them at for instance Google they are not too hard to find. Stiga also participated in the last Let's Play Hockey expo in Las Vegas the other week. Floorballcentral think this is all good.

But we have three questions. What have Stiga done to build Floorball in America, beside of what we mention above? Since their sticks are geared towards the entry level market - what action is Stiga preparing or perhaps they already took toward schools here and how to get Floorball going in American school systems?
And why must Stiga use automatic product promoting "bots" on Twitter to market their Floorball sticks?
I think the last question further raise questions if this action is ethical or not ; and in what way a marketing method like this may hurt the Stiga brand - or perhaps also the sport of Floorball?

I think bot advertising is fully 100% annoying - myself - but do not know what U think.

Stiga, feel free to send us a report on how you are doing in America. We are wondering.

michael@floorballcentral.com

MB
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!