Tuesday, October 11, 2011

Floorball and Twitter - Part three


Today we launch a Twitter Campaign for Floorball. You just re-use this little image and link it to Twitter in anyway you feel appropriate. Post it to webpages or facebook whatever...
There is no need to refer to us at all - just pretend that you came up with this little idea yourself, or something... We do not care! The value lay in increased activity on Twitter so we expose what we love a bit more.
Why we do this? Because no-one else is doing it....

One of my friends just recently said: “there are thousands of Floorball players out there - that have played hundreds of games - but never ever Tweeted once about Floorball”.

I agree to this - and I think this problem consist of a few different dimensions.
A) The sport has different names on different markets:
Solution, It is OK to tweet about Innebandy or Salibandy etc - but for heavens sake include the word Floorball too - Yes I know it will limit a Tweet to 130 letters instead of 140 (Twitters Maximum is 140). But You can do it! Think hashtag too, like #floorball and it gets even better...

B) Many players does not realize that the sport of Floorball have given them anything in return or value worth to talk about:
Solution, Just think about your own joy of Floorball for a few minutes. Then ask Yourself if You have any responsibility to share Floorball with others at all - and why not?

C) Many players does not think that they have anything to say or can contribute also they think that they just want to keep what their thoughts for themselves (research have shown that approx 10% of a population only is the part that writes to an editor of a newspaper):
Solution, Realize that if the body of Floorball grows, irrespective of - what ever you think and do not dare to say - well your own values as in respect of Floorball will be worth so much more if the community grows. And on Twitter every single individual can make a difference and build interesting social connections within the area of Floorball. Example, do you want to post feelings or opinions in a little subject like “paper clips” or on a big subject like re-wamp the world of Sports? With a growing over-all subject (Floorball) most things will turn out to be much more interesting - for all of us.

D) Many players can not use Twitter:
Solution, take your time and learn about it - it is all the help we will give today. Perhaps Google?

Many Tweets on Floorball today originates from Singapore. That is fully outstanding.
They carry this full thing forward - as they almost all of them "Tweet for Floorball" in an excellent way. But I also think that they embarrass all others that never have Tweeted about Floorball. So shame on, shame on..."the silent ones."

Now you back up to part 2 in this mini series on how the real big boys do.

Here comes today’s brutal fact @swissunihockey - follow 7 others Tweet accounts and have 315 followers on Twitter. And they have been on twitter for quite some time with 550 some tweets. Good Morning, Switzerland!
Switzerland belongs to one of four great nations in the Floorball world - but what they do on twitter is not even sad - since it too hard to evaluate such a weak performance. Is this really the national floorball federation in Switzerland? They follow SEVEN - and they do not even follow us? 
Who to be held accountable for this? We here? - I hope not.

If you are proud about Floorball - please build your social presence and Tweet it out load. We are building a new sport landscape here - kind of.

Let us repeat one more thing - Floorball is global - so You better tweet Floorball - do not tweet all other funky names we use - for what we love.

Does it make sense?

Danke,

MB

One more thing; as you include #floorballfacts in your tweet it will be re-tweeted to some 500 other people beside of your own followers.... ehrm..Let's hope @swissunihockey will do that. It would almost triple their reach in one little move, if everything now works like expected.
Related Posts Plugin for WordPress, Blogger...

Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!