Wednesday, October 26, 2011

The curse of a name?


How much has been invested in the name of Floorball on the global scale? I do not know but it starts to mount up, in country after country, club after club and in company after company?
I do not know and I am not good, with either numbers or letters - maybe someone that have more luck with numbers should figure this out?

I have been wearing a Floorball T-Shirt in America for a long time now.
I say: People, do not see it - people does not recognize it.

Do You know why?
It is simple. Most folks does not read a word by the letter - instead they recognize
a word by a pattern of letters just like in an image and from this they create the full meaning in the head. It is just a way the human brain works.

Now read this, that my friend Andreas sent me.
TH15 M3554G3 53RV35 TO PR0V3 H0W 0UR M1ND5 C4N D0 4M4Z1NG TH1NG5! 1MPR3551V3 TH1NG5! 1N TH3 B3G1NN1NG 1T WA5 H4RD BUT NOW, ON TH15 LIN3 YOUR M1ND 1S R34D1NG 1T 4UT0M4T1C4LLY W1THOUT 3V3N TH1NK1NG 4B0UT 1T, B3 PROUD! 0NLY C34RT41N P30PL3 C4N R3AD TH15.

How is Floorball spelled? Perhaps almost like Football?

Do You think most people seeing a  FLOORBALL T-Shirt in America reads it as Floorball or Football?
Football, the American version of a sport happens to be a rather biggy thingy in the Americas….
So I say the Floorball word as a combination of letters is scary similar to Football and does not do a very good job at all.

Hm, as I talked to one former communication director at a large, if not one of the very largest Swedish listed Corporations - several months ago -and told him that  I am trying to market “Innebandy” (Swedish for Floorball) on the American market - he asked me what “Innebandy” is called in English? I said Floorball.
He cried out - “that is too wrong, that word does not describe the sport.”
“It is just a too silly name.”

How active is a Floor? I just ask?

We posted a few months ago a post where we recommend that the sport should be called Rockethoc, SpeedHockey, Flashball, Flash-hockey or something similar and that the sport take on one single brandname on all global markets.  Ok, I know it would cost a fortune to change - but I also know that the same fortune will be so much larger as the sport grows even larger and if someone would like to change the name in like 7- 27 years time...

It still sounds like I am the only one with this opinion or at least dare to talk about it.

N.B. That is definetly not the same thing as me being wrong . ;-)

.
MB
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!