Friday, September 2, 2011

Positioning - Marketing

An old marketing book by Reis and Trout from 1981.. ok they have tonnes of versions and editions of the same book out today,
http://books.google.com/books/about/Positioning.html?id=3hjG01OzMGYC.
Anyway this book lay out the main marketing strategy on how to get into the mind of the prospective buyer.
It tells the reader on how to position a product or service on a "ladder" in the mind of the reader. This to be able to market or sell the service or product as effective as possible.

One World and One Ball - the pay off or slogan picked by the IFF to market Floorball does not work at all from the perspectives as described by Reis and Trout.

May I suggest that the next time a slogan is up for voting, that this pay off is up for voting too FLOORBALL - "The Worlds Fastest Growing Team Sport".
This is a tag line that will position Floorball on top of a very important ladder in the mind of prospective Floorball lovers.
May I also suggest that someone else but me that loves Floorball read the book by Reis and Trout - Positioning, the battle for your mind.

Thanks

MB
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!