Thursday, August 18, 2011

World Hockey and Floorball News from Canada

Hockey Canada, together with Floorballpro and Salming have created the worlds first Floorball stick aimed at Canadian Hockey Players. The new stick from Salming, and Floorballpro, is available now.
It is called the Hockey Canada Matrix Floorball stick.
Since we like big breaking news from Canada's Floorball scene as well as the Hockey scene we checked in directly with Mr. Floorball himself, Mr. Juha Mikkola with FloorballPro.

If We say that the release of a Hockey Canada Floorball stick is a monumental breakthrough in the aim to bring Floorball to the Americas,
what’s your comment? 
- "This is definitively a game changer for us", state Mr Mikkola, he continues to explain that they now have the worlds strongest Hockey brand ever on this new stick and that this is something that clearly will speak directly to Hockey players and tell them that - "Floorball is definetly something for you".

It is our understanding that this is a Matrix stick from Salming - has there been made any technical adjustments made to the stick, beside of graphic elements?
Mr. Mikkola explains that this is not a graphical stunt. Instead much consideration has gone into this new stick. First of all this new Hockey Canada Floorball stick has been designed with longer shafts, something that many Hockey players in America prefer. So this stick are available either as a 101 centimeter stick (almost 40 inches) or 87 centimeters (34 inches). This means that FloorballPro now may offer a long Floorball stick at a very cost efficient level. The price is CAD 55. This is a long stick and at the same time the most affordable long stick on the market. The blade has also been changed and is now equipped with the original Salming Z blade. This blade is not too much scooped, but scooped good enough for talented artist that wants to "fence" with their stick and perhaps act out almost like the old movie star Zorro. Mr Mikkola further mention that beside of the two lengths of the stick available a third development is in the pipeline.
Is this the first Floorball stick designated by a hockey organization? Do you think this would be a good idea for the Finnish Lions as well as the Tre Kronor too? (Finnish and Swedish National Hockey teams)
- "Yes, to my knowledge I think this is the first ever designed Floorball stick for Hockey Players". He continues that it is not his role to speculate on how other countries would benefit from this too, as he also explains that in most west European "hockey countries" the scene looks rather different, with often high numbers of Floorball players.
How many Hockey Canada Floorball sticks do you plan to move in the market?

- "We normally do not discuss volumes". But Mr. Mikkola admits that he expects this to become one of FloorballPro's most popular models.

Any idea why the USA Hockey is not offering a Floorball stick too? Their ADM model continuously talk about the positive impact for kids doing other sports but hockey. Any other thoughts
upon the humongous American market?

Mr. Mikkola explains that he sees USA as the natural extension to what they do in Canada. He also wants to stress that this is so much more than just a name or a brand on a stick. Anyone, with enough money could perhaps get a licence and put a good brand or logo on a Floorball stick. This is not what is done here. This is a product Hockey Canada and we believe in. It is a tool for hockey players and a beautiful project. Mr. Mikkola also reminds us that Hockey skills Academies throughout Canada already use Floorball to improve Hockey skills.

Who came up with this idea of the Salming Matrix Hockey Canada Floorball stick? Do You know what Boerje Salming himself thinks about this stick?

He explains that FloorballPro came up with the idea. But Mr. Mikkola does not want to speculate in what Boerje himself thinks about this and he may not act as a spokesperson for him. However as Mr. Salming visited Canada Cup last spring he was exited, and showed very much enthusiasm and interest in what is done in Canada.

What do you think about the idea we posted recently about Rovio, Angry Birds, a Floorball Stick aimed towards Younger players?

As Mr. Mikkola recently visited Finland he saw in the press that the Angry Bird brandname was valuated at a Billion dollars (a Finnish company is behind Angry Birds). And yes he has played the computer game Angry Birds himself. He continues to say that yes for the sake of the growth of Floorball he could not only see an Angry Birds Floorball stick but a Disney Floorball stick too. And as we conclude the discussion he mention he could also envision a stage in the computer game Angry Birds that would be about a Floorball game.

So what is the best in all of this?
Well, I think that now it is time for Floorball to make serious inroads in Canada and this sounds to be the tool to do this with. The second best is that this has the potential to grow Hockey skills too.
Third best is that we will try to offer this particular stick for sale - direct here on FloorballCentral - through an ad on this page - that takes you direct to FloorballPro. This development will be up in a couple of hours. Hold out.

If you have further questions please do not hesitate to contact or pass them an email to or give them a buzz at (416) 972-9305. This stick is available from - now.

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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!