Thursday, August 4, 2011

Angry Birds


The following is an Open Letter sent to the Finnish company Rovio just a few weeks ago. This company owns one of the strongest Global Brand names aimed at young people - Angry Birds. Their computer/cell phone games is a world wide phenomena.
Angry Birds is expected to release a big screen movie in the near future and our own imagination runs wild as we think Floorball at the same time as we think Angry Birds. Just imagine a Floorball version of the Angry Birds game...

Anyway here is what we wrote them:
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One of the Worlds strongest Brand names in the well-defined target group aiming at
young children,  is “Angry Birds”.

- It was not many weeks ago I saw a custom painted goalie face mask for Floorball, with Angry Birds on it.
- I have also last week learned that a Floorball Club in the Philippines named themselves “Angry Birds Floorball Club”.

Most producers of Floorball equipment would not on their own initiative involve other interests in the production and sales of Floorball sticks since that would take a piece of the revenue out from their “own cake”.
Most National federations as well as the International Federation governing Floorball is emphasized towards maintaining a framework and perhaps to a less degree involved in expansion tactics.

May I suggest the following?
It is time for a “concept design” of a custom designed “kids” Floorball stick, Angry Birds, a design to be studied together with one of the main Finnish or Swedish manufacturers of Floorball equipment. This concept study should be offered to larger outlets and they may from this concept study (a picture in essence) decide upon their interest.
If interest is reported - this specific Kids stick should be produced according to orders. In other words production in relation to demand and storage cost would become a low part of the equation.

Benefits for Rovio, The strong brand name will be related to a new Young sport that is well rooted in Finland. Floorball (Salibandy) is also on the path to make Olympic debut within perhaps 10-15 years time. Floorball carry many positive values. This action would also build future exposure and build an even stronger brand name and recognition for Angry Birds. Rovio should also in financial terms be able to benefit directly in terms from the sales of a stick designed like this.

Benefits for the sport of Floorball, As the sport tries to introduce itself to many new countries a high profile stick designed with Angry Birds illustrations would seriously heighten the interest exactly in the target group most prone to adopt Floorball as a new sport in new parts of the world - Young children. Angry Birds would become a vehicle to assist in the introduction of Floorball to many new schools, etcetera across the world.

Without any further input, it is my own judgement that a good Kids designed Angry Birds Floorball stick would have the full potential to become a slam dunk.

Yes, I do know that this is a long-shot ..but sometimes they go in.

MB

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Let me today just add one more thing to this post - Information wants to be free!
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Caution

Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!