Thursday, December 18, 2014

Lookin' ahead to World Games 2021, part Uno

May we suggest that you read this?

"Birmingham may well get the 2021 World Games, but at this point it all comes down to the "small things." That's according to Max Bishop, vice president of the International World Games Association (IWGA) executive committee who spoke at the Alabama Sports Hall of Fame on Friday. Bishop is one of three IWGA decision makers who will determine in January if Birmingham's bid is successful. "

Here is the full scoop:

In January we will know more
For Now Y'all, - You Should almost know what the headline for next post will be? Huh?

Numbers that could rattle the commercial Sporting World

The IFF has just released so much numbers on the enormous success of the 2014 World Floorball Championships.

Yet again Floorball proves to be a superior commercial product. Companies like Asics, Gerflor, Unihoc, Honda and more should be proud that they invest in a clever activity that not just produce returns in viewerships - but also connects their brands to a modern fast, comparably safe, healthy, and cool activity for the youth/kids.

Merry X-mas all sponsors..

We here just quote a little part of all the numbers from IFF:

"A total of 22 WFC 2014 matches were shown on TV in a total of 47 broadcasts in nine different countries.
In Sweden the WFC 2014 final set a new record for TV4 and floorball matches. The new floorball record is 542 000 TV viewers in addition to 21 300 who saw the final on TV4 Play Web-TV. The previous record was from the WFC 2008 Final 2008 (490 000 viewers),
In Finland the Final was watched by 467 000 TV viewers and the total number of viewers in the seven broadcasted TV matches was over 1,5 million.
In Czech Republic the bronze game between Czech Republic and Switzerland reached a total of over 680 000 viewers in total, with an overall average over 201 000 viewers.
The total number of TV spectators will be very close to 5 million spectators for the WFC."

Want to see the full numbers rant in its full glory?

Go Floorball Go - and still this has not started since North America hardly knows what this is yet - WOW Baby!

Oh one more thing, just a little disclaimer... - as the IFF shows some numbers on followers on social media - it is important to keep in mind that they do not work too actively to gain following instead they use a more classic passive and waiting approach. In our opinion their numbers could be increased a lot if the took on a much more active stance to increase following. The day they start to work more actively with marketing - we r sure they will push some of those levers and regulators too - to increase their own numbers even more ;-D. Their potential for doing this is beyond well awesome... And it would not hurt the sport (rather the opposite).

The best X-mas lyrics? Deke the Halls.

So we are getting closer to X-mas and many Floorball sticks will be the most sought after present in many parts of the world..

One of the most famous songs during X-mas is Deck the halls.
Here we have here a new version of that song called Deke the Halls.
Tis is da music..

Here are the new much more modern Lyrics - sing away!

Deke the Halls with boughs of Jolly,
Ba la la la la, la la la la.
Tis the season to be Swagy,
Ba la la la la, la la la la.

Don we now our gay apparel,
Ba la la, la la la, la la la.
Troll the ancient Yule dan gle,
Ba la la la la, la la la la.

See the blazing Yule Zor ro,
Ba la la la la, la la la la.
Strike the net and join the chorus.
Ba la la la la, la la la la.

Floorball me in merry measure,
Ba la la la la, la la la la.
While I tell of Yule tricky treasure,
Ba la la la la, la la la la.

Fast away the old guy passes,
Ba la la la la, la la la la.
Hail the new, ye lads and lasses,
Ba la la la la, la la la la.

Play we joyous, all together,
Ba la la la la, la la la la.
Heedless of the speed and dribble,
Ba la la la la, la la la la.

Wednesday, December 17, 2014

English spoken Media?

In connection with previous World Floorball Championships we have been able to pick up a few news articles.
This year Germany did extremely well - but we wanted to see more in English... Oh well.

Here is however a new thing on a Hockey team from the USA in CT that plans to do some Floorball:

Latvia can set a New Standard

Wikimedia Commons via Zscout

The World Floorball Championships in Gothenburg, Sweden 2014 is over and the Local Organizing Committee did proudly announce a new spectator record of in total 104.000 some Spectators. Ok this is not what was said before the games as they said 110.000 sold tickets - with hopes of yet another 20% of sales after the tourney started - so something sounds a bit odd in that story... And the 104.000 - and something, is not sensational as compared to the Czech numbers just a few years ago... It is just a few percent better (and some analyst even said some numbers from Gothenburg - must be measured with a few ounces of a smile - or something like it).
Ok, that is in reality not important - the important thing is that Floorball grows fast - and by measuring the audience in Gothenburg our judgement is - well it could have been done... like a bit better.

So now we say that Latvia can beat the heck out of all previous WFC's - if they do it right. Yes Latvia is the next host for the male WFC in 2016.

The IOC, on the other hand, say they want to move the Olympics from a sport happening to more of an event happening. Hmm.
We think that is a very clever and futuristic analys. So we think Floorball can do this.

There is this funny story from Sweden; on How Avicii ended up on a Swedish stamp. People over 30 wonder who is Avicii? - but people below 30 say - What is a stamp?

Floorball attract a heck of many young people so let em run the show!.
So if Floorball in Latvia forget about Rock bands that play guitar accords that young people think is for old people - schlager based music or whatever. If Floorball let young people have their music.. And you know what - they should not glue a funky song to a WFC as a front cover image.. No make it into a full blown DJ concert instead.

Use a DJ!
Calvin Harris?
David Guetta?
Steve Aoki?
Afrojack?                   Need more Ideas?

Do not have them play in intermissions like at the Superbowl - arrange instead full blown DJ concerts each night after the Quarter finals, Semi Finals, and the Final day - after the games are over. Just adjust the playing schedule a bit. Add 4-5 hours of big Music. Sell tickets like in combo packages. Floorball attracts many people - but a top notch DJ at least as many - so in theory this should mean a double dip of high power and energy.
Too expensive? Or..maybe too lucrative? LOL!

Old audience records - would fly out the window. The youth appeal to the sport perhaps staggering. Bundle TV coverage to include a concert..

As we just said - the IOC talks about the move from sports to events. Listen to them.

Latvia would be famous and Floorball would lead the event based sporting world. ..

Fun idea, huh?

Here is an update..
This is what Metallica will do for NHL - or San Jose Sharks... so this is not as off-the-wall as u first thought huh

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Research suggest that eye-injuries are more common in Floorball as compared to Tennis, but less common as compared to Squash (similar to Racquetball).
To minimize this risk of injury Floorballcentral recommend: Use certified protective eye-wear (mandated in many European areas for the youth). Do not lay down on the court. Follow the rules strict on stick height.

Also if you get addicted to this sport - do not blame us!